Bitcoin Advocate Michael Saylor Sells MicroStrategy Shares Worth Over $200M

ByGavin Cole

Jan 3, 2024

Michael Saylor, the founder and former CEO of MicroStrategy, has announced his intention to sell more than $200 million worth of his company shares. He has however made no announcements on his intention for his bitcoin holdings.

Bitcoin Strategy Boosts MicroStrategy’s Market Position

MicroStrategy’s decision to consistently invest in Bitcoin has paid off significantly, with the company’s stock value nearly quadrupling over the past year. This strategic move, championed by Michael Saylor, stems from his firm belief in Bitcoin as a more resilient asset compared to traditional cash reserves, especially in the face of diminishing asset values.

Saylor’s approach hinges on the idea that holding Bitcoin can yield better results than typical enterprise software business strategies. This belief is backed by the company’s performance, which has notably outpaced its peers since incorporating Bitcoin into its financial playbook.


Saylor also points to the evolving regulatory landscape for Bitcoin, which he sees as increasingly favorable. He observes that as capital shifts away from the broader crypto industry, it tends to consolidate in Bitcoin, further solidifying its stature in the digital currency space.

The company’s commitment to this strategy was again highlighted with their last Bitcoin purchase for the year, announced on December 27th, reinforcing their confidence in the cryptocurrency’s long-term value.

MicroStrategy’s Bitcoin Investment Spurs Record Stock Growth

MicroStrategy’s aggressive Bitcoin investment strategy has paid off remarkably, with the company announcing the acquisition of an additional 14,620 BTC for approximately $615.7 million.

This strategic purchase, made at an average price of $42,110 per Bitcoin, brings MicroStrategy’s total holdings to a staggering 189,150 BTC, acquired at an average price of $31,168 each.

This substantial investment, valued at around $5.9 billion, has not only solidified MicroStrategy’s position as the largest corporate holder of Bitcoin but also fueled a significant surge in its stock value.

The impact of this investment was clearly reflected in the company’s stock performance. MicroStrategy’s share price soared to over $685, marking a 372% increase since the start of 2022 and reaching its highest level since December 2021, before the onset of the crypto winter.

Amidst this success, Saylor is now looking to capitalize on his long-term Bitcoin investment strategy, commonly referred to as ‘HODLing’.

Saylor plans to sell a total of 315,000 MSTR stocks on NASDAQ, with the possibility of additional sales in the future. Bloomberg reported that an earlier announcement had mentioned the potential sale of up to 400,000 MSTR stocks between January 2nd and the end of April.

The decision to sell a lesser number of stocks than initially anticipated could be attributed to the recent bullish trend in Bitcoin’s value. Saylor’s choice to retain a more significant portion of his stock than previously planned might reflect his continued optimism in Bitcoin’s sustained upward trajectory.

MicroStrategy: A De Facto Bitcoin ETF in the Tech Sector

In the financial world, where giants like Grayscale and Blackrock are eagerly awaiting SEC approval for their Bitcoin ETFs, MicroStrategy emerges as a unique player, positioning itself as an alternative to a traditional Bitcoin ETF.

This unconventional approach stems from the company’s decision to hold the majority of its financial reserves in Bitcoin for several years, making it a standout in both the technology and financial sectors.

MicroStrategy’s strategic pivot towards Bitcoin investment has effectively aligned the value of its shares (MSTR) with the fluctuations of Bitcoin (BTC), creating a symbiotic relationship between its stock performance and the cryptocurrency’s market movements.

This correlation offers an intriguing investment avenue for institutional clients. It provides a gateway into the Bitcoin market without the complexities and uncertainties often associated with the direct handling of cryptocurrencies.

Furthermore, the performance of MicroStrategy’s core business, its software development, adds another layer to its stock’s valuation. While the company’s financial fate is closely tied to Bitcoin, variations in its software business also influence its stock price.

This dual influence provides a diversified investment profile, combining the volatility and potential of Bitcoin with the stability and predictability of a seasoned software company.


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