Boohoo Share Might Drop to 50p Soon: BOO Price Prediction

ByDawn Pipkin

May 4, 2022
  • Boohoo shares noted price declines after reporting weak earnings.
  • Boohoo has its revenue and profitability fading.
  • The stock nears its YTD low.

The Boohoo (LON: BOO) stock witnessed an 11% decline today (Wednesday). The plummet emerged after the company revealed weak quarterly earnings.

The stock declined to 70.66p, its lowest mark since 9 March 2022. Meanwhile, the share lost over 82% from its 2021 highest point, dragging its market cap towards 896M pounds.

Boohoo Quarterly Results

Boohoo is among the top British Ecommerce firm that sells clothing globally. The company has its manufacturing plants in different areas in the country, including Leicester. As a chiefly Ecommerce company, Boohoo saw substantial benefits amid the COVID-19 as demand surged.

However, the allegations that Boohoo’s Leicester plants exhibited poor working conditions hampered the company’s reputation and growth.

Though it resolved those problems, the firm is yet to recover. Also, the company witnessed slowed growth as the past couple of months saw online shopping demand at a dramatic decline. Boohoo also encounters supply chain and logistics challenges.

The company’s statement shows its group sales surged to 1.98 billion in financial year 22, whereas the gross margin plummeted to 52.5%.

Boohoo’s adjusted EBITDA dropped to around 125M pounds. That emerged as active clients surged to more than 19.9 million. Meanwhile, the firm saw its profit crashing by over 110M pounds to 7.8M pounds.

Also, Boohoo fights the massive competition from firms such as Shein, which sells classy and cheap clothing globally.

So, should you invest in Boohoo? Some experts trust the company can be a lucrative buy due to its sturdy franchise and that it might be an attractive target for acquisition.

BOO Share Price Prediction

According to the daily price chart, the BOO stock has plunged lately. The asset eyes its lowest level of the year after meeting a massive resistance near 99p last month (April). Also, the stock moved briefly under the 25- and 50-day MAN, whereas the Stochastic Oscillator moved beneath the oversold region.

Thus, Boohoo stock can keep declining as bears eye the support floor at 50p. The share’s only possible catalyst will appear once the company advances as a buyout target.

Editorial credit: Postmodern Studio /

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